Some say it all comes down to the light. In the northern part of Denmark, situated in the midst of nature and with the sea close by, Lene Bjerre Design has its base. Here, the light is spectacular.

Our story

The established company in Nibe is not just another home interior brand. The identity of our brand is created by the people behind it. The love for good craftsmanship and nature inspired design is what matters to us. Our belief is that every detail, colour and shape has a story that can be told through personal home decorations. Read more about our values and history – and why we are motivated to produce unique home décor for everyone.

A tale of design, passion, creativity and responsability

Back in the early 1970s, Lene Bjerre worked at a shipping office. But her creative soul was calling her again and again and in 1975 she set it free. Folding lampshades out of gift wrapping paper she took her first steps into the world of interior design. In the 70s and 80s the interior design industry was in its infancy and Lene Bjerre, Scandinavian Country Collection, was a pioneer in the market and rapidly became one of the leading companies in the Home & Lifestyle market being very strong on textile design and quality.

Lene Bjerre Design is historically a family-owned business. Lene and her husband Peter worked together taking the brand across the borders of Denmark. Their daughter was a large part of the company for years, and even their dog had its own corner of the office every day.

Lene Bjerre and the world

Today Lene Bjerre Design A/S is represented in large parts of the world. Where in the beginning our home market was the largest, today it is the smallest - but still an important market to us. We want to stay true to the Lene Bjerre DNA – caring for details, making sure most of our designs have a story to tell. About the material, it is made from, the hands that have touched it or how many processes it has been through. But also, about where it is “born”.

Lene Bjerre and Nibe

We design from our home office in Nibe where the light is special, nature is diverse and our office building reflects the values we have. We love the nature and we try to bring it into our products as often as we can.

We love to create contrasts in our work – the refined feminine look combined with raw materials giving the design the just right “edge”. Or the very detailed
cut-out patterns in lanterns made from lava stone. We love the details, the craftsmanship and the uniqueness of handmade products.

With love from Lene Bjerre

Lene Bjerre always used the phrase: with love from Lene Bjerre. We all still have that feeling in everything we do, and our hope is that it shows. That shows how much we love our brand, our products, our jobs.

We take pride in finding the suppliers that also have that feeling. Whether it is in how they manufacture our products, the benefits they give the workers, how many trees we re-plant when using them for furniture, chopping boards or vases. Or in how we represent our brand.

About Lene Bjerre

At Lene Bjerre, we have a history of merging handicrafts with design and trends with tradition. We take pride in letting nature into our lives, and in creating rooms to live in. Rooms that reflect personalities, and let personalities have a base from which to engage in vibrant conversations, lovely dinner parties, candlelit nights and the everyday hustle and bustle that is life.

Life is lived with people and when people gather, rooms are turned into homes. At Lene Bjerre, we travel the world for inspiration, finding it in objects used by people, in culture, in nature, and in techniques. Some might say Lene Bjerre merges current trends with the classic Scandinavian feel because of the light that surrounds us. We say we do it because of the people: The dedicated, creative and talented people of the company, and the people who want to live in beautiful rooms, sharing them with people they love.

At Lene Bjerre, we create rooms to live in.

Owners of the brand

In 2006 Suzanne Sand & Bjarne Poulsen bought the company having a dream of bringing Lene Bjerre Design A/S even further into large export markets. Bjarne, with a career as an accountant and Chief Financial Officer in a large company, soon updated the structure of the company, and Suzanne, with impeccable taste and flair for design, wanted to give the style a makeover – going from a very romantic, floral and colourful expression to a contemporary, Nordic and organic look – both staying completely true to the DNA of the company.

The company is still a family-owned company. Suzanne and Bjarne are working closely together every day to give the brand the very best conditions to flourish. Today their daughter, Catharina, is a very large part of the company working as Team Leader of the Marketing team. In 2020 the company has been reinforced with capital from a German investor whose main goal is to increase sales in Germany and thereby expanding the customer base by millions. The owner group also counts our new CEO Per Nybo Nielsen who has a long and solid background in the interior business and is already part of the Lene Bjerre family.

Our mission

We have a mission to create a mood in your room. Rooms to live in and rooms that reflect personalities, and let personalities have a base from which to engage in vibrant conversations, lovely dinner parties, candlelit nights and the everyday hustle and bustle that is life.